Customers are quite adept at learning their place
Earlier today, I stopped by one of those cookie specialty stores to pick up an order of one dozen cookies that had been decorated as
February 26, 2009
Blog
Read More »
Trust is a two-way street
I met with a colleague this morning who shared a great story to underscore the importance of reinforcing trust with customers. Trust is a two-way
February 25, 2009
Why pleasant surprises are no gamble!
For my 40th birthday, my wife and I traveled to Las Vegas where we met up with several other couples to hang out by the
February 23, 2009
The wine and food pairing puzzle
John Fischer, a Culinary Institute of America instructor, in his book At Your Service demystifies the wine and food pairing conundrum, enabling staff to confidently
February 13, 2009
Engage customers. Increase sales!
Research from a leading hotel company shows that a guest who is actively engaged with its brand spends 23 percent more money than one who
February 12, 2009
Unique knowledge drives more sales
Consider the job knowledge that is expected from a typical waiter at a fine dining restaurant. For instance, he or she might be expected to
February 4, 2009
Customer service is all aTwitter!
Earlier today, I broke down and established a Twitter profile and broadcast my first “tweet” pertaining to a book review on this website and just
January 24, 2009
A sale is born
Earlier today I stopped by my local Safeway supermarket. I was picking up the necessary ingredients to make a pretty unoriginal meal: spaghetti and meat
January 14, 2009
You’re always on stage!
Last week, I visited a leading “big-box” retailer to do a bit of holiday shopping. The first thing I noticed upon entering the store was
December 22, 2008
