Blog

Customer feedback: a gift that keeps on giving

A study by Maritz Research and Evolve24 revealed that of 1,298 Twitter complaints, only 29 percent were replied to by the companies in question. Yesterday, during a phone interview, I was asked, “Why do you think company representatives choose to ignore feedback from customers – whether through Twitter, Facebook, or

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Here a tip, there a tip, everywhere a tip, tip…

Have you noticed that lines to add tips before totaling amounts on charge slips and electronic point-of-sale (POS) systems have begun to show up in some unlikely places? There are two independent coffee shops in my neighborhood that require customers to choose from a range of gratuities (pre-calculated in the

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The problem with perfection

Customer satisfaction surveys are carefully constructed by instructional designers who labor over details such as the exact wording, number, and sequence of questions, and the rating scale used. This is done with the intent to produce a survey that yields reliable feedback that leadership can then use to improve product

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Do your best customers feel welcomed?

My family and I will travel to Breckenridge next month over spring break. As we do every year, we’ll be staying at our favorite lodge at the base of the mountain. When making the reservation back in January, I requested a slope-side view with the understanding that any request would

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Going above and beyond is a choice

For many years, I’ve gone on record saying that the reason you and I, as customers, consistently receive predictably poor customer service is because exceptional customer service is voluntary; employees don’t have to deliver it, and most don’t. It’s true. While there are things that employees do have to do,

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Casual indifference

There is a phenomenon in the services industry (some might say, an affliction) that I’ll refer to as ‘casual indifference.’ Its occurrence is not rare. Casual indifference by uninspired employees toward the needs and expectations of customers is rampant. Casual indifference is demonstrated by retail employees who pass within five

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It’s 2015. Do you know where your customers are?

It occurred to me while reading through a list of 15 Customer Service Trends for 2015 assembled by Richard Shapiro, president of The Center For Client Retention, that nine of the 15 trends are related to omnichannel: a seamless approach to a consumer’s experience through all available shopping channels (e.g.,

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Incorporate essence into function

An observation: While employees consistently execute the mandatory job functions (duties/tasks) for which they are paid, they inconsistently demonstrate the voluntary job essence (service behaviors) for which there is little or no additional cost to the employer. Why do you suppose that is? Possibly it’s because their duties and tasks

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You must water the plants

Several years ago, after presenting multiple half-day training classes over four days, I was disappointed to hear my client say on the way to the airport, “Well, now I can check that off my list.” True to her word, all of the follow-up activities we energetically discussed over meals during

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The Revelation Conversation

The Revelation Conversation is Here!