Blog

Does your company have a slogan or a purpose?

Many companies have slogans that look good on websites, banners, and buttons, but often these slogans have little credibility among customers or employees. They are simply a set of words brainstormed at an ad agency that usually promise more than employees are prepared to deliver, and result in less than

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The X’s and O’s of customer service

With the start of the 2014 NFL football season, I got to thinking about how customer service is like football. Two nights ago, my 11-year-old son and I analyzed game film from his season opener last weekend. Our observations weren’t terribly surprising or original: Block until the whistle sounds on

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Unique knowledge separates the best from the good

Voltaire, the 18th-century French philosopher, said, “The best is the enemy of the good.” I love this quote because, to me, it highlights the distinction between extraordinary and ordinary, excellence and mediocrity, and exceptional and average customer service. Earlier this year, I attended a conference at the InterContinental Hotel in

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Make no mistake: Employees choose whether or not to serve

Do you work hard? When questioned publicly, an overwhelming majority of us will respond that, yes, we work hard. I’m not sure what the percentage is, but I bet it’s close to the percentage of us who, in the presence of others, would claim to be excellent drivers who observe

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Keep working for the referral

I know a successful Denver web designer whose mantra is: “Keep working for the referral.” In other words, even after he gets the business, he continues to work hard to deliver a breathtaking design to his clients in order to delight them – and inspire their referrals. But what impresses

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We have met the enemy and he is us

In 168 BC the Greek ruler Antiochus led an attack on Egypt. Before reaching Alexandria, his path was blocked by a Roman envoy who delivered a message from the Roman Senate directing Antiochus to withdraw his armies from Egypt and Cyprus or consider themselves in a state of war with

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Frontier Airlines’ service heroics

Martin Luther King, Jr., said, “Everyone has the power for greatness, not for fame, but greatness, because greatness is determined by service.” To deliver service heroics is to go the extra mile, to go above and beyond what a customer might expect given the employee’s job role. In short, it’s

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You don’t really know unless you ask

My wife and I recently hosted friends who were in town from Sonoma County in California’s wine country. One evening, the four of us dined at a trendy, upscale restaurant in Denver’s LoHi district. Being that our friends work in the wine industry and have uniquely informed opinions about pairing

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Delivering the sunrise

Last weekend I emailed the following complaint to the customer service department at The Wall Street Journal: Our Wall Street Journal delivery person has a gutter mind. Let me explain. Ever since we moved to our new address in January, with annoying frequency our morning paper is tossed in the

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