Hotel wake-up calls are tired… (yawn)
When the automated hotel wake-up call arrives in the morning, what does the message say? In my experience, the message often sounds something like this:
February 8, 2009
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Unique knowledge drives more sales
Consider the job knowledge that is expected from a typical waiter at a fine dining restaurant. For instance, he or she might be expected to
February 4, 2009
Unique knowledge drives sales
A couple of years ago, I was shopping for a garment bag for my wife. Her job required travel and her current bag was showing
February 2, 2009
Customer service is all aTwitter!
Earlier today, I broke down and established a Twitter profile and broadcast my first “tweet” pertaining to a book review on this website and just
January 24, 2009
A sale is born
Earlier today I stopped by my local Safeway supermarket. I was picking up the necessary ingredients to make a pretty unoriginal meal: spaghetti and meat
January 14, 2009
Poor service hurts sales and I can prove it
This is a true story: Last Tuesday, December 30th, I stopped by a local liquor store to pick up a bottle of champagne to celebrate
January 3, 2009
Memorable service drives sales—and I can prove that too!
Now contrast the above story with this one: It too is a true story. Last weekend, I stopped by an Ulta salon for a haircut.
January 3, 2009
You’re always on stage!
Last week, I visited a leading “big-box” retailer to do a bit of holiday shopping. The first thing I noticed upon entering the store was
December 22, 2008
The ultimate question
Most companies seek to lead their competitors in market share. But alas there is usually only one company with the largest percentage of market share.
December 15, 2008
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