Blog

The wine and food pairing puzzle

John Fischer, a Culinary Institute of America instructor, in his book At Your Service demystifies the wine and food pairing conundrum, enabling staff to confidently offer suggestions to their guests. Fischer writes, “The amount of knowledge required to be a wine expert is staggering, and impossible to bestow upon every

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Engage customers. Increase sales!

Research from a leading hotel company shows that a guest who is actively engaged with its brand spends 23 percent more money than one who is only moderately engaged. Actively engaged guests are defined as those guests who have a sense of well-being—confident and secure in their accommodations, feel as

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Hotel wake-up calls are tired… (yawn)

When the automated hotel wake-up call arrives in the morning, what does the message say? In my experience, the message often sounds something like this: “Good morning. Today’s weather forecast calls for partly sunny skies, breezy, with a high temperature of 52 degrees. Thank you for choosing the XYZ hotel.”

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Unique knowledge drives more sales

Consider the job knowledge that is expected from a typical waiter at a fine dining restaurant. For instance, he or she might be expected to know the menu items well in terms of ingredients, sauces, substitutions—that sort of thing. The waiter would also be expected to know about aspects of

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Unique knowledge drives sales

A couple of years ago, I was shopping for a garment bag for my wife. Her job required travel and her current bag was showing serious signs of wear and tear. I stopped into one of those mall luggage stores and the salesperson showed me a black Tumi garment bag.

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Customer service is all aTwitter!

Earlier today, I broke down and established a Twitter profile and broadcast my first “tweet” pertaining to a book review on this website and just added another update about some customer service research I was doing on TripAdvisor.com. For a long time I asked myself, “Why would anyone be interested

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A sale is born

Earlier today I stopped by my local Safeway supermarket. I was picking up the necessary ingredients to make a pretty unoriginal meal: spaghetti and meat sauce. Deciding it might be interesting to surprise my family with a unique twist on a common meal—in our household anyway—I looked at the seasoning

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Poor service hurts sales and I can prove it

This is a true story:  Last Tuesday, December 30th, I stopped by a local liquor store to pick up a bottle of champagne to celebrate the New Year.  I typically buy a bottle of champagne only once or twice a year and it’s usually the same brand: Moet & Chandon

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