Blog

Building loyalty through value at the LEGO® Store

My two oldest boys recently attended a cousin’s LEGO® Star Wars™ themed birthday party at the LEGO® Store. When they returned home, each was carrying a bright yellow LEGO party goodie bag and proudly wearing a LEGO name tag that had been personalized with his name. I asked them how

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Sell the sizzle, AND the steak!

I read a Wall Street Journal article this week by Timothy W. Martin titled, Choice Advice From Meat Cutters. The article highlighted the benefits of training butchers at leading supermarket chains to engage customers as a chef rather than as simply a meat cutter. The difference separates a memorable, customer-focused

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Turning customers into promoters

Our clothes dryer stopped working late last week and the part I ordered from GE was not scheduled to arrive until Monday. Having four kids, a functional dryer over the weekend is a must! So we washed our clothes and, afterward, brought them to a neighbor’s house to dry in

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Function vs. Essence

Several years ago, I was out to dinner in Orlando with a colleague. At the time, she was the director of training at a large resort and convention hotel located near Disney World. Her hotel competed for group business head to head with Disney’s own hotels. If you have experienced

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A Tale of Two Twitties

Last May, I contacted a Twitter celebrity or Twitty (Twit + celebrity = Twitty) to see how I could go about buying ten signed copies of his latest book. My plan was to send a copy to every 1,000th follower of my Twitter updates with a note as a way

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Missed opportunities

Last week, my family and I traveled to Lincoln, Nebraska to attend a family reunion. While in Lincoln, we stayed at a full service hotel downtown. When we arrived at the hotel, we unloaded several bags from our vehicle onto the sidewalk in front of the hotel. Minutes later, a

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Customer-unfriendly policies

I recently stayed at a full-service hotel in Scottsdale, AZ that offered a nice workout facility with treadmills and stationary bikes that faced a set of wall-mounted flat screen televisions. The audio for each television was accessed individually at the exercise equipment in order for each guest to listen to

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HELP! Is there a doctor in the house?

Last Monday I sprained my lower back while playing tennis. If you’ve ever tweaked your lower back to the point that getting in and out of a chair requires grit, you know the pain and discomfort I’m talking about. For the rest of Monday and all day Tuesday, I pretty

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