Have you ever enjoyed a bottle of wine at a restaurant and then, days or weeks later, could not recall the wine’s name?
On occasion, to improve the odds of recalling the wine, I’ll either take a picture of the bottle with my phone, scrawl the wine’s name and year on a cocktail napkin, or pocket the cork.
But what if my phone’s not handy, I don’t have a pen or the wine has a screw top in place of a cork (as many premium wines now do)? Or, what if I simply don’t think to take a picture, record the wine’s name or pocket the cork?
Well, Mollydooker Wines has thought of that.
Last night, I opened my first bottle of Mollydooker’s 2009 Maitre D’ Cabernet Sauvignon*. As I inspected the bottle, I noticed there was a removable tab on the back label with instructions to “Peel Here.”
I thought this was brilliant for several reasons:
- Since it has a screw top, there’s no cork to serve as a physical reminder of the wine.
- All of the critical information to locate (and purchase) more bottles of the same wine is contained on this small paper tab.
- By virtue of presenting this tab with instructions to “Peel Here,” Mollydooker is compelling its customers to remember this bottle of wine.
I’ve forgotten the names of many enjoyable bottles of wine over the years because I didn’t take steps to remember them. In a crowded marketplace, with wines from all over the world hoping they will come to mind when it’s time to buy, Mollydooker Wines has done something about it.
Cheers!
* For those who are interested, I would describe this wine as fruit-forward with a long, leathery finish. Priced under $25 in most markets makes it an excellent value. Here’s the wine makers’ introduction to the vintage.
