Last week, I delivered the opening conference keynote address for an insurance association at The Mirage Resort & Casino in Las Vegas. The topic was customer service and one of the behaviors I highlighted was to express genuine interest in your customers by, among other things, engaging them with questions.
What happened the last time you asked an employee to do something that was not his job? Did he cheerfully accept the responsibility and work beyond his job description to fulfill your request? Did the employee begrudgingly fulfill your request—making sure you knew through body language or words that he
Let’s do a word association. You know how these work: I’ll name a word and you, off the top of your head, identify a set of words that you associate with that word. Ready? The first word is indifference. What words immediately come to mind? The second word is enthusiasm.
There is a restaurant in my neighborhood named Wine Experience Café & World Cellar. This restaurant is unique in that two-thirds of the space is used as a bar area and dining room and the other third is used as a liquor and wine store. The owner, Eldon Larson, had
Here’s a story I came across on-line. The author, Jack Bastide, gave me permission to include it on my blog as an example of how expressing genuine interest in customers translates into increased customer satisfaction and—ultimately—sales! “About 3 years ago we bought two Jeeps. A Grand Cherokee for myself and
Now contrast the above story with this one: It too is a true story. Last weekend, I stopped by an Ulta salon for a haircut. The stylist was a good conversationalist, took her time, and did a good job. As I was paying for the haircut, Roxanne expressed genuine interest
Expressing genuine interest in the customer that exceeds the functional requirements to complete the transaction is an effective way to express one’s uniqueness while making it memorable for customers. For instance, a bilingual employee who speaks Spanish may say, “Bienvenido. ¿Cómo está usted?” to a customer she overheard speaking Spanish
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