Blog

Steve

Using research to interpret online reviews

A recent Wall Street Journal article provided a trove of insights into online consumer reviews based on academic research from Dartmouth, Harvard, and others. Some of the research validated what one might expect: that verified reviews have more credibility with consumers than anonymous reviews. But there were a few surprises

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Steve

Chat gone wrong

Imagine paying $216 per year for the privilege of receiving your monthly invoice at the correct address. In order to change the billing address on his account, CenturyLink chat reps led one customer on a 68-minute odyssey that would involve four reps, three hand-offs (including the dreaded escalation to a

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Steve

The Music Plays Me

The following is a guest post by my friend and colleague, Chip Bell. I first met Chip 25 years ago during a customer service training event in New York City. I took notes. I last worked alongside Chip two years ago in Philadelphia. I took more notes. Over the years,

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Steve

Interpreting the Voice of the Customer

Voice of the Customer (VoC) is how companies hear, listen to, and respond to customer feedback about their brand, products, and services. This data comes from a variety of sources, including: Surveys (internal and external/third-party) Online reviews (TripAdvisor & Yelp together host >750M consumer reviews) Support tickets Facebook comments (5

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Steve

Three simple ways to improve CX

There is a lot of talk about voice of the customer (VoC) in customer experience (CX) circles. Most of it has to do with sifting through lots of data to determine what customers say about their needs and their perception of how well companies meet those needs. Sometimes the data

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Steve

Masks cannot hide your smile

I’m reading a lot about how COVID-19 is going to irrevocably change customer service and customer experience. There’s no doubt that things will change – are changing – in the near term. And after the virus has passed, we’ll continue to see masks worn voluntarily on airplanes, public transportation, and

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Steve

Customer service in the wake of COVID-19

Last Friday, I had my teeth cleaned after my dentist’s office reopened as COVID-19 restrictions relaxed in my area. As expected, new protocols were in place, including: social distancing in the office requiring patients to call from the parking lot to ascertain whether or not there was room in the

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Steve

In times of crisis, reaffirm your purpose

I suddenly have a lot more time on my hands. It’s made me think about how, as a customer service consultant, I can offer value to clients at a time of unprecedented crisis where the primary focus, understandably, is survival. Then it occurred to me that I should start where,

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Steve

When values are clear, decisions are easy

Nearly every sophisticated organization has gone to great lengths to craft a mission, vision, or purpose statement together with a set of guiding principles or values to direct its course, during good times and bad. Even so, in both my formal and informal employee polls (at all levels of the

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