Conveying authentic enthusiasm that adds a bit of a spark to an otherwise predictable transaction is an effective way to express one’s uniqueness while making it memorable for customers.
Three years ago, I ordered an omelet from an omelet maker at a Marriott hotel in Atlanta, GA. He was wearing an apron that he meticulously pressed an accordion-like pattern into each morning before work. It was so remarkable that you had to ask him about it.
And the personality that he put into his outstanding uniform carried over to the personality in his service as an omelet maker. I still recall his name, Ulysses. Seriously folks, how many of you can recall these types of details from an interaction you had with an omelet maker three years ago?
Ulysses is genuinely filled with enthusiasm and authentically conveys this enthusiasm to customers in a way that is unique, perhaps even singular, and matches his style and personality.
Authentic enthusiasm may be animated or may be reserved, but it will be real.
