In 168 BC the Greek ruler Antiochus led an attack on Egypt. Before reaching Alexandria, his path was blocked by a Roman envoy who delivered a message from the Roman Senate directing Antiochus to withdraw his armies from Egypt and Cyprus or consider themselves in a state of war with
Marketers have increasingly been using acquired intelligence about their customers to tailor pitches to match customers’ unique buying patterns and preferences and to attract their future spending. And while marketers hope for consumers to respond favorably to their tactics, that’s not always the case. My local supermarket asks for my
Earlier this month, I read a Wall Street Journal article titled The Art of the Airline Apology. The article features a 2009 study by researchers at the University of Nottingham’s School of Economics in the United Kingdom that found apologies can be more valued by customers than compensation. In the
Martin Luther King, Jr., said, “Everyone has the power for greatness, not for fame, but greatness, because greatness is determined by service.” To deliver service heroics is to go the extra mile, to go above and beyond what a customer might expect given the employee’s job role. In short, it’s
My wife and I recently hosted friends who were in town from Sonoma County in California’s wine country. One evening, the four of us dined at a trendy, upscale restaurant in Denver’s LoHi district. Being that our friends work in the wine industry and have uniquely informed opinions about pairing
Last weekend I emailed the following complaint to the customer service department at The Wall Street Journal: Our Wall Street Journal delivery person has a gutter mind. Let me explain. Ever since we moved to our new address in January, with annoying frequency our morning paper is tossed in the
Do you recall the last time you waited in a long line at the supermarket to buy a handful of items with no express lane or alternate cashier in sight? Chances are you scanned the visible personnel to see whether or not an employee might step forward and say, “I
When is the last time you experienced exceptional customer service at an arena or stadium? In my experience, employees at these venues regularly treat event guests like nondescript masses of humanity: processing them, each one like the last one, at various entrances before ushering them past overpriced concessions en route
In some organizations, there is an appearance that certain job roles matter more than other job roles. Employees in these work environments may feel judged based on their department, job title, tenure, shift, uniform/attire, or other differentiating factors. In such work cultures, it’s not uncommon for cliques to form that
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