Blog

Customers: Fleeting transactions or long-term partners?

This post is the ninth in a series that will identify 10 different customer service advantages that have emerged from my analysis of customer satisfaction data. Maybe you have capitalized on one or more of these advantages in your own business? The ninth advantage is to see customers as partners.

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The power of the unexpected

In 2007, I read the outstanding book by Chip and Dan Heath titled, Made to Stick. In the book, the authors identified a number of principles that contribute to a message or experience being memorable. One of those principles was unexpectedness. In other words, if a message or experience is

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My partnership with United Airlines

A few years ago I left a book in my seat on a United Airlines flight. I’m sure it happens all the time and in most cases the books are never reunited with their owners because, let’s face it, they’re relatively cheap and easy to replace. I bet most passengers

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The Revelation Conversation

The Revelation Conversation is Here!