Don’t break your brand promise
Many companies have brand promises that look good in ads, and emblazoned on websites, banners and buttons, but often these promises have little credibility among
Many companies have brand promises that look good in ads, and emblazoned on websites, banners and buttons, but often these promises have little credibility among
On Monday of this week I attempted to return a Price Pfister kitchen faucet purchased last year to Lowe’s Home Improvement store. The cashier, Karen,
This post is the third in a series that will identify 10 different obstacles that have emerged from my analysis of customer satisfaction data. Maybe
It’s a shame when service-based organizations use safety, liability, and policy as justification for delivering average customer service. “Your safety is our highest priority” is
Many companies use terms like “guest” and “partner” to convey the intimacy they have with their customers but the reality is that most employees, when
Have you ever sensed an adversarial, “us vs. them” mentality from employees of service organizations? Perhaps you were on the receiving end of what you
I recently stayed at a full-service hotel in Scottsdale, AZ that offered a nice workout facility with treadmills and stationary bikes that faced a set
Last night, my family and I visited one of those ice cream parlors that use a heated stone to meld together savory concoctions of an
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