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Fat bill at Fatburger

Have you met anyone who enjoys being nickel-and-dimed? Do you know anyone who embraces unexpected add-on charges? Of course not. That’s because these business practices are irritating. Last week, I brought my family to Fatburger to enjoy a good hamburger (their burgers are delicious). Since this was my first time

April 28, 2010

Chipotle’s got humor in the bag

Companies that make me laugh create positive memories for me—of the service experience and brand. Using appropriate humor is an authentic way for companies to express their uniqueness while making it memorable for customers. Here’s an example from Chipotle Mexican Grill: Employees at Chipotle place to-go orders in brown bags

October 12, 2009