Yesterday I was asked for my opinion about which key performance indicator (KPI) was the most important. I think if you ask five different people who work in the space, you may get five different answers. As important as overall satisfaction, value for price paid, intent to return, and a
Most companies seek to lead their competitors in market share. But alas there is usually only one company with the largest percentage of market share. While there are many factors that contribute to gains in market share, some of them such as advertising and discounting are quite expensive to maintain.
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