Today’s blog post is the last in a series related to what I learned at the Agilysys Inspire User Conference in Las Vegas, March 18-20, 2024. I learned to digitize to personalize. Data-informed organizations better serve customers by tailoring offers, activities, and amenities based on shared preferences, past interactions, current
I recently received a review copy of The American Retail Value Proposition: Crafting Unique Experiences At Compelling Prices by Kyle B. Murray. Among other gems, the author presents the RFM (recency, frequency, monetary spend) model for determining customer value. Dr. Murray writes: “(O)ne of the best ways to predict future
A blog reader recently shared this story: My family recently moved, but our kitchen was not completely finished. Making meals was difficult so we ordered take-out from a local New York Butcher Shoppe that offered a Wednesday meal special: basically $22 to feed a family of four to six, making
Last Wednesday, I learned that a friend of mine was traveling from California to Marriott’s Marco Island Florida Resort & Spa to attend a coaching conference. Christopher and I both invested the early part of our careers working for Marriott and, knowing that he would not call ahead to request
Earlier this year I stayed in a New York City hotel where I was scheduled to deliver a presentation on customer service. Shortly before my talk, I met the hotel’s beverage director who asked if I had any feedback for him pertaining to the hotel’s food and beverage outlets. I
What sort of response do you get from service providers when you share a preference that’s outside of the norm? Perhaps you prefer to have your bagel sliced and then cut in half. Maybe you like an ice cube in your black coffee so you can begin to drink it
I spent a fair amount of time last month on TripAdvisor, Hotels.com, Yelp, and other websites offering hotel reviews. A majority of those reviews were written by hotel guests whose experiences were either very good or a very bad. It seems that when guests have an ordinary or typical experience,
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