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Sell the sizzle, AND the steak!

I read a Wall Street Journal article this week by Timothy W. Martin titled, Choice Advice From Meat Cutters. The article highlighted the benefits of training butchers at leading supermarket chains to engage customers as a chef rather than as simply a meat cutter. The difference separates a memorable, customer-focused

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Missed opportunities

Last week, my family and I traveled to Lincoln, Nebraska to attend a family reunion. While in Lincoln, we stayed at a full service hotel downtown. When we arrived at the hotel, we unloaded several bags from our vehicle onto the sidewalk in front of the hotel. Minutes later, a

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Have you had your daily dose of Vitamin H – Humor?

Patient: Does an apple a day really keep the doctor away? Doctor: If you aim it well enough. Throughout history, humor has been recognized for its healing qualities. The proverb proclaims what modern science has confirmed: “A merry heart doeth good like medicine.” Medieval professor of surgery, Henri de Mondeville,

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Tweets that stick

How much more effective would you be at expanding your presence on Twitter if your updates were not only seen as useful, interesting, relevant, or entertaining—but also stood out in a crowded Twitter stream as unique, refreshing, and memorable? And I’m not just referring to your avatar. Sure, an interesting

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Compliments are like verbal sunshine!

Have you ever missed an opportunity to provide a compliment? Perhaps viewing it as optional? I have. And when I do, it’s usually my wife who points it out. Maybe I’ve overlooked her new haircut or the way she keeps a household of six on track. It’s easy to become

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Restaurateurs who make meaning

Here are two separate stories I received this week that share a common theme: restaurateurs who made meaning by expressing genuine interest, conveying authentic enthusiasm, and providing pleasant surprises. Those who practice these memorable customer service behaviors cannot help but succeed—even in a fragile economy. Lynn from Kansas writes: “When

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FedEx delivers a personal touch!

Last month while I was awaiting a flight at the Dane County Regional Airport in Madison, Wisconsin, I received a phone call from Lisa, an account executive with FedEx. Lisa was calling me to check on my newly established corporate account and see whether or not I had any questions

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Wikki Stix are memorable! Crayons are forgettable.

Last Friday night, our family ate out at Ted’s Montana Grill. The menu was kid friendly as was our server, Jonathan, but what really got our attention was the individually packaged Wikki Stix www.wikkistix.com that were provided to each of our older children (ages 4, 5 & 8). Like most

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