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An open letter to restaurateurs and servers

Last Saturday night, our family joined my in-laws for dinner out in Parker, Colorado* in celebration of my mother-in-law’s 75th birthday. When my wife made the 6:00pm reservation for eight, she mentioned that it was Dianne’s birthday. Atmosphere When we arrived, we were seated in a portion of the restaurant

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September 26, 2017

Buyer’s remorse and loyalty don’t mix

I can think of a lot of feelings you’d like your customers to have following a purchase. Remorse isn’t one of them. Buyer’s remorse is the feeling of regret after a purchase and is often associated with a consumer’s perception of being taken advantage of and receiving poor value for

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April 23, 2010
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