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Deliver service heroics

Some employees have a penchant for delivering service heroics that become the subjects of many positive customer testimonials and even company lore. This is an

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Convey authentic enthusiasm

Conveying authentic enthusiasm that adds a bit of a spark to an otherwise predictable transaction is an effective way to express one’s uniqueness while making

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Express genuine interest

Expressing genuine interest in the customer that exceeds the functional requirements to complete the transaction is an effective way to express one’s uniqueness while making

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Use appropriate humor

Customer service reps who make me laugh create positive memories for me—of them, the service experience, and the company or brand they represent. Using appropriate

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Share unique knowledge

Sharing unique knowledge that goes beyond the common, mundane, and expected information (i.e., job knowledge) is an effective way to express one’s uniqueness while making

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