Sincere and specific compliments influence customers
A good friend of mine, Shawn, travels nearly every week with his job as a regional sales manager for a large technology company. Shawn is
February 15, 2009
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The wine and food pairing puzzle
John Fischer, a Culinary Institute of America instructor, in his book At Your Service demystifies the wine and food pairing conundrum, enabling staff to confidently
February 13, 2009
Engage customers. Increase sales!
Research from a leading hotel company shows that a guest who is actively engaged with its brand spends 23 percent more money than one who
February 12, 2009
Hotel wake-up calls are tired… (yawn)
When the automated hotel wake-up call arrives in the morning, what does the message say? In my experience, the message often sounds something like this:
February 8, 2009
Unique knowledge drives more sales
Consider the job knowledge that is expected from a typical waiter at a fine dining restaurant. For instance, he or she might be expected to
February 4, 2009
Unique knowledge drives sales
A couple of years ago, I was shopping for a garment bag for my wife. Her job required travel and her current bag was showing
February 2, 2009
Customer service is all aTwitter!
Earlier today, I broke down and established a Twitter profile and broadcast my first “tweet” pertaining to a book review on this website and just
January 24, 2009
A sale is born
Earlier today I stopped by my local Safeway supermarket. I was picking up the necessary ingredients to make a pretty unoriginal meal: spaghetti and meat
January 14, 2009
Poor service hurts sales and I can prove it
This is a true story: Last Tuesday, December 30th, I stopped by a local liquor store to pick up a bottle of champagne to celebrate
January 3, 2009
