My wife and I recently hosted friends who were in town from Sonoma County in California’s wine country. One evening, the four of us dined at a trendy, upscale restaurant in Denver’s LoHi district. Being that our friends work in the wine industry and have uniquely informed opinions about pairing
Whereas job knowledge provides a common broad perspective about a company’s products and services, unique knowledge offers an exclusive “insider’s” perspective. By offering privileged, insider information to customers, you are sharing unique knowledge. Examples include: ways to avoid long lines at Disney World, routes to circumvent construction delays on I-25,
Have you ever enjoyed a bottle of wine at a restaurant and then, days or weeks later, could not recall the wine’s name? On occasion, to improve the odds of recalling the wine, I’ll either take a picture of the bottle with my phone, scrawl the wine’s name and year
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