A study by Maritz Research and Evolve24 revealed that of 1,298 Twitter complaints, only 29 percent were replied to by the companies in question. Yesterday, during a phone interview, I was asked, “Why do you think company representatives choose to ignore feedback from customers – whether through Twitter, Facebook, or
It occurred to me while reading through a list of 15 Customer Service Trends for 2015 assembled by Richard Shapiro, president of The Center For Client Retention, that nine of the 15 trends are related to omnichannel: a seamless approach to a consumer’s experience through all available shopping channels (e.g.,
It amazes me how many social media and customer service pundits gush about the need to master web-based social customer service along the periphery, even as basic frontline customer service quality languishes. Best Buy, XFINITY (formerly Comcast), and AT&T are great examples of companies who aspire to garner reputations as
A blog post last week by Peter Shankman titled, The World’s Greatest Customer Service Story Ever Told, Starring Morton’s Steakhouse has generated some debate as to whether Morton’s Steakhouse demonstrated amazing customer service or capitalized on an opportunity to grab some great press when it delivered a porterhouse steak and
I read two things yesterday that cemented for me the fact that, due to the effect of social media, customer service and public relations are now inextricably linked. The first was a quote by Randi Zuckerberg, Facebook’s former marketing director (and sister of the social networking site’s famous CEO), in
Is it me or do you find that merchants are constantly asking you to “take five minutes” and “tell us how we’re doing” by responding to a customer satisfaction survey? Sometimes these surveys appear in your email box following a purchase. Other times, hard copy surveys arrive in your mailbox
The title of this post is a quote by Guy Kawasaki. Guy is a “somebody.” I had my first interaction with Guy in 2009 when I approached him through Twitter to see about obtaining ten signed copies of his book, Reality Check. Although he was busy with a leading blog,
I recall a statistic: 68 percent of customers quit doing business with a company or entity because of perceived indifference toward them as customers. When I share this statistic with groups, most participants are shocked: “How is it that so many people claim to be treated indifferently? That’s appalling!” And
Last week I spent some time on the phone with Alyson from Assistly, Inc. During our call, she provided me with some background information about the company, its purpose, its clientele (which includes Twitter), and what’s coming next… Here’s a quick summary: Assistly is a hosted customer support platform for
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