Customer experience (CX) is the product of any interaction between an organization and a customer. If you have a customer, then you have CX. Unfortunately, there is a tendency, when formalizing CX, to unwittingly overlook the customer (the very focus of CX efforts) while attention is directed toward journey mapping,
Customer satisfaction surveys are carefully constructed by instructional designers who labor over details such as the exact wording, number, and sequence of questions, and the rating scale used. This is done with the intent to produce a survey that yields reliable feedback that leadership can then use to improve product
The driver’s side rear turn signal bulb went out on my Expedition last week, so I stopped by the Ford dealership this morning to have it replaced. I pulled into the service bay, parked, and went inside to the service counter. There, I met up with a service manager who,
The Revelation Conversation is Here!
