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Nobodies are the new somebodies

The title of this post is a quote by Guy Kawasaki. Guy is a “somebody.” I had my first interaction with Guy in 2009 when I approached him through Twitter to see about obtaining ten signed copies of his book, Reality Check. Although he was busy with a leading blog,

December 30, 2010

Social indifference

I recall a statistic: 68 percent of customers quit doing business with a company or entity because of perceived indifference toward them as customers. When I share this statistic with groups, most participants are shocked: “How is it that so many people claim to be treated indifferently? That’s appalling!” And

November 11, 2010