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Bourbon betrayal: Can I still trust you?

A story broke last week about the customer backlash against Maker’s Mark after the bourbon maker announced that, in order to stretch its supply to meet global demand, it had begun diluting its bourbon—reducing the alcohol content from 90 proof to 84 proof. It turns out that bourbon shortages are

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Building loyalty through value at the LEGO® Store

My two oldest boys recently attended a cousin’s LEGO® Star Wars™ themed birthday party at the LEGO® Store. When they returned home, each was carrying a bright yellow LEGO party goodie bag and proudly wearing a LEGO name tag that had been personalized with his name. I asked them how

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The Revelation Conversation

The Revelation Conversation is Here!