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Unique knowledge separates the best from the good

Voltaire, the 18th-century French philosopher, said, “The best is the enemy of the good.” I love this quote because, to me, it highlights the distinction between extraordinary and ordinary, excellence and mediocrity, and exceptional and average customer service. Earlier this year, I attended a conference at the InterContinental Hotel in

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Bourbon betrayal: Can I still trust you?

A story broke last week about the customer backlash against Maker’s Mark after the bourbon maker announced that, in order to stretch its supply to meet global demand, it had begun diluting its bourbon—reducing the alcohol content from 90 proof to 84 proof. It turns out that bourbon shortages are

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The Revelation Conversation

The Revelation Conversation is Here!